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the color social

on Wed, 10/06/2010 - 11:35

Have you ever noticed how quite some social networks use blue as their main color? Have you ever wondered why?

You may think it must be because there are more women on Twitter (53%) than men (47%), women comprise 56.2% of Facebook’s audience and 61.75% of LinkedIn users are women .

Ok, so maybe it's because blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.? I don't know about you, but most of the times I'm using one of the social networks, I'm not exactly feeling calm or serene.

My bet it is because if you ask people their favorite color, a clear majority will say blue and much of the world is blue (skies, seas).So in using blue, these social networks look somehow familiar.

What's your opinion?

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